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Maria Manolika, Alexandros Baltzis

15th International Conference on Motivation
International conference
School of Psychology, Aristotle University of Thessaloniki
EARLI SIG 8: Motivation and Emotion
Conference center of the AUTh
Thessaloniki (Greece), August 24-27, 2016



In the past couple of decades, cultural organizations (e.g. museums, theaters, art galleries, etc.) have become one of the fastest growing sectors of the leisure industry and received an increasing attention by academic researchers. Although motives are the driving force behind all human behaviors, in the cultural consumption domain the crucial role of motivation in people’s behavior has not been examined thoroughly. As a result, there is a lack of standardized questionnaires.

To address this void, a questionnaire was designed and tested to identify the main motives for cultural consumption. The questionnaire was developed in four phases: i) a comprehensive review of the literature, ii) face and content validity, iii) construct validity by factor analysis, and iv) a reliability test by internal consistency. A variety of validity and reliability analyses suggests that content and construct validity are acceptable and that reliability in internal consistency is good (Cronbach’s alpha: 0.77 to 0.94).

An exploratory factor analysis identified three higher order motivational factors:

  1. Emotional (escape and entertainment/ arousal)
  2. Cognitive (cultural exploration and learning/curiosity)
  3. Social (family togetherness, internal socialization and external socialization)

This study introduces a newly developed questionnaire with sound psychometric properties that can assess the main motives for cultural consumption.