Programme: Undergraduate
Type: Compulsory
Curriculum: Mass Media
Semester: D


In this course, the arts are discussed as forms of communication and forms of social practice. The structural and functional changes of the arts in modern societies are analyzed and emphasis is placed upon the relevant phenomena observed in postmodern (or late modern) societies.

The main theoretical approaches of the aesthetic and artistic functions of the mass communication are presented and discussed, as well as some of the most significant artistic movements from the end of the 19th and during the 20th century.

Special emphasis is placed upon the various forms of artistic avant-guardism and the attitudes of the artists concerning the mass culture. The aesthetization of the mass communication and the massification of the artistic communication are explored, as well as the complex impact of the mass media on creativity, on the production, distribution and reception of artistic goods. The course focuses also on the relation between art and advertisement, on the taste industry, the emergence and the functions of the star system, the relation between mass communication and collective representations about the arts and the artists, and on the convergence between different forms of artistic communication.

Access to the materials of the course



  • To Understand the significance of the artistic communication and the complexity of its functions related with the mass communication phenomena and the media.
  • To discuss the intrinsic features of the various forms of art as forms of communication and their peculiarities in late modernity.
  • To contribute for a better understanding of the relations between aesthetic values, ideology, politics and economy in the field of the artistic communication.
  • To contribute for a better understanding of the importance these relations have for the social practice in those societies where mass communication is dominant.


Main issues covered – general syllabus

A more detailed outline of the course and the PowerPoint files used during the lectures may be found in elearning.auth. A username and a password are required to get access to this system. Information is available at the Department library.

  1. Introduction – the arts in the context of mass communication
  2. Cultural industries – communication theories
  3. The debate on the technical reproduction of art
  4. "High" arts and mass culture
  5. Cultural distinctions & artistic avant-garde
  6. Appropriation of mass culture by the arts
  7. Appropriation of the arts: art and advertisement
  8. Pluralism & postmodernism



  1. John Walker, Art in the Age of Mass Media (Greek edition). Thessaloniki: University Studio Press, 2010 (available through the Eudoxus system).
  2. N. Vernikos, S. Daskalopoulou, F. Badimaroudis, N. Boubaris (eds.), The Cultural Industries. Processes, Services, Goods. Athens: Kritiki, 2005 (available at the School Library with Call No. NX634.P655).


Additional literature

The additional literature is modified, depending on the updates of the syllabus and the topics included. The following literature is indicative. Some texts are accessible through the campus net, while others are available in the library:



Performance is evaluated through an exam on the readings announced each semester and through the e-learning system. The exam is a test including multiple choice, true/false, and matching questions that cover all topics discussed during the lectures. To familiarize themselves with the various types of question and this system, students are invited to try the mock test available in the folder "Exams". Information about the next exam session, exam dates and essay due-dates can be found in the announcements page (provided that the exam dates have been announced).