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Maria Manolika, Alexandros Baltzis

Psychology of Music, 50(2), 596–610 [2022]
DOI: 10.1177/03057356211005850



Ample evidence suggests that people prefer types of music that allow them to portray an image to others, yet less is known about the process through which listeners’ characteristics influence musical preferences. This study, therefore, examined the association between values and musical preferences, and whether the uses of music mediate, at least in part, this association, in a sample of 364 participants.

Multiple regressions revealed that values contribute differentially to the prediction of musical preferences. We also found that the cognitive use of music partially mediates the association between openness to change values and preferences for music emphasizing both complexity and rebelliousness. Moreover, the association between conservation values, as well as self-transcendence values, and a preference for music emphasizing positive emotions, is partially mediated by the emotional use of music.

These findings underscore the importance of accounting for specific uses of music when examining how musical preferences express the values of its listeners.


Maria Manolika, Alexandros Baltzis

Empirical Studies of the Arts, 40(1), 37–56 [2022]
DOI: 10.1177/0276237420979569



Given the ubiquity of art in almost all human societies, why is it that participation in the arts is so diverse? To address this question, the present study examined demographic and motivational variables as predictors of arts attendance in a sample of 480 participants, and whether any significant differences appear among attendees at different venues. The ordinal logistic regression identified income, entertainment, and art interest as predictors of arts attendance, with income leading to greater attendance at several art forms.

Subsequent analyses also unveiled significant differences in demographic and behavioral characteristics among concert hall attendees, museum visitors, cinema-goers, and theater audiences. Taken together, these findings illustrate that audience behavior is selective and incited by conscious awareness of a person’s unique needs. From an applied perspective, adequate knowledge of human functioning will enable arts managers to attract new audiences, without neglecting their responsibility towards art, culture, and education.


Alexandros Baltzis, Nikolaos Tsigilis

Research report
School of Journalism & Mass Media Studies (Aristotle University of Thessaloniki)
The Metropolitan Organization of Museums of Visual Arts of Thessaloniki (MOMus)
Publication year: 2020
ISBN: 978-618-5426-07-1
Full report (executive summary in English): https://backend.momus.gr/sites/default/files/2023-11/ereunaweb_teliki.pdf



The report presents results and findings of the first survey on visual artists in Greece, conducted in collaboration with the Metropolitan Organization of Museums of Visual Arts of Thessaloniki (MOMus). It includes five broad sections: demographics and social origin, education (both artistic and non-artistic), occupational and professional profiles, working conditions, and living conditions. It also includes several questions regarding artists' representations and attitudes (e.g., degree of satisfaction, optimism, etc.).

The survey involved 591 artists (38% men, 62% women), whose age ranges from 32 to 57 years. Setting the confidence interval at 95%, the margin of error is calculated at ±3,82%. This sample represents all stages on the trajectory of the social and working life of the visual artists. The questionnaire covers all dimensions of the working and living conditions, adopting and adapting appropriately the methods applied to similar surveys conducted in other developed countries and by international organizations and the EUROSTAT.

The findings are in line with research results in other developed countries as they show that visual artists belong to the less favored and more vulnerable social strata. They work under particularly unfavorable conditions and have remarkably low income, even though they are highly educated, specialized, and skilled. Most visual artists hold more than one higher education degree and they also are particularly polyglots. This research shows that the institutionalization and the protection of the labor and the work of visual artists need substantial revision and upgrading.


Athanasia Karastoyanni, Panayotis Spiliopoulos, Nikolaos Tsigilis, Alexandros Baltzis

Contemporary & Alternative Models for the Development of the Sports Industry
20th Conference on Sport Management & Recreation
Hellenic Scientific Association For Sports Management & Recreation (HSASMR)
School of Physical Education & Sports Science (Aristotle University of Thessaloniki - Greece)
Laboratory of Management of Sports, Recreation & Tourism
Thessaloniki, January 24-26, 2020



The paper presents the results of empirical research to determine the degree and extent to which sports editors, in their capacity as news gatekeepers, use the information provided by the public relations departments of basketball corporations (BSAs) based in Attica. The research explored how and to what extent this provision of information influences the agenda of the sports media (and therefore the public). The instrument employed to collect qualitative data was the individual in-depth interview. Four journalists and two media managers working in sports media and basketball corporations based in Attica participated in the research.

The results show that the two sides have a fragile symbiotic relationship of interdependence, which is rather superficial. This relationship is often shaken by mistrust and problems, resulting mainly from the functional needs and interests of the sports corporations. In conclusion, basketball corporations in Attica significantly determine the daily agenda of the respective sports media.



Maria Manolika, Alexandros Baltzis

International Journal of Nonprofit and Voluntary Sector Marketing, 2020, 25(1): e1640
DOI: 10.1002/nvsm.1640



Although there is a robust research framework describing several motivational factors explaining cultural consumption behavior, most of these research endeavors do not rely on specific theories. Therefore, based on three psychological approaches and previous research, this study aims to identify the main motives of people consuming various cultural goods (i.e., books, recorded music, historical monuments, and festivals). To further extend current studies, this research suggests a hierarchical structure of consumer needs and investigates the motivational differences between cultural consumption behavior and demographic variables (gender and age).

A structural equation modeling was employed to confirm the structure of the consumers’ drives indicating that six motives (entertainment, escapism, cultural exploration, learning/curiosity, family togetherness, and socialization) can sufficiently describe individuals’ needs. The above dimensions can be sorted into three higher‐order types of motivation, which are the emotional, cognitive, and social ones. The results also revealed that there are significant differences in motivation depending on cultural participation, as well as demographic variables.

The current findings are important not only for academics, but also for who need to develop effective marketing strategies, increase consumer satisfaction, and meet their economic objectives.