"Art in the Age of Mass Media" (Greek edition) by John Walker, pp. 11-27
Translation: H. Papavassiliou, Peny Fylaktaki
Editor: Alexandros Baltzis
Thessaloniki: University Studio Press, 2010
This introduction outlines the main features of Walker's approach and analysis of the complex interactions between the visual arts and the mass communication phenomena. Although during the '70s and the '80s several researchers focused on this field of research, it remains hardly investigated. The introduction explores Walker's analysis in the context of the development of various approaches to the visual arts emphasizing its sociological aspects that are evident in this work. Finally, it underlines the significance of Walker's approach and the main directions for future research in the sociology of the arts. The paper argues that the scope of the research and the range of the issues not only have not been exhausted since Walker's book was published, but they become ever wider due to the new developments in mass communication by the beginning of the 21st century that have a significant impact on the visual arts.