Session B2: New business models and forms of financing in the CCIs (Room CR2)

Chair: Panagiotis Kapos

1. The Business Models of the Book Publishing Industry in the Digital Age: Mapping and Roadmap | Panagiotis Kapos, Panteion University
   
   
2. Online journalism: Revealing the crowdcreation characteristics of news websites | Minos-Athanasios Karyotakis, Hong Kong Baptist University, Evangelos Lamprou, Nikos Antonopoulos, Spyros Polykalas, Ionian University
   
   
3. New forms of financing and new business models for the cultural and creative industries | Evangelia Goudroubi, University of Thessaly, Christina Mitroula, Municipality of Larissa
   
   
4. Guerrilla marketing | Vassiliki Fragoudi
   
   

Session B3: Cultural and creative industries and policy making: The ‘small’ scale (Room CR3)

Chair: Thanasis Kalogeresis

1. The role of the creative economy in city branding strategies. Case study: The city of Thessaloniki | Anastasios Gouzkounis, Theodoros Metaxas, University of Thessaly
   
   
2. Tourist motivation and satisfaction: The case of Thessaloniki | Elena Kalfountzou, Theodoros Metaxas, University of Thessaly
   
   
3. Culture – tourism – cultural & creative industries in the NSRF 2014-2020: The case of Central Greece | Elizabeth Preza
   
   
4. Margins for developing small creative agri-food initiatives in the context of European Capital of Europe Elefsina 2021 | Sofia Skordili, Thanasis Lacridis, Sotiris Koskoletos, Harokopio University